Amoura might be a small brand, but it’s making big waves in the beauty scene in Malaysia – within a month of launching, it’d already sold 1000 units of its liquid lipsticks, is currently rated at 4.9 out of 5 on the online selling platform Shopee, and there are plenty of giddy user testimonials out there of users so impressed with the lippie line that they’ve bought the whole collection.

So what do we love so much about Amoura’s Matte Lip Creams? There’s heaps, actually.

For starters, Amoura doesn’t shy away from placing itself directly in the leagues of NARS or M.A.C. in terms of quality and colour payoff. The claim is pretty bold, especially for a new brand going up against veterans in the makeup scene internationally, but it’s a testament to their quality that despite this preconceived, if not daunting, frame of reference, users who’ve tried Amoura’s Lip Creams find the rich cream-to-matte formulations, vivid pigmentation and non-drying staying power comparable to those of premium liquid lipsticks like Anastasia Beverly Hills’s liquid lipsticks or Kylie Lip Kits.

The difference? The price. Each of Amoura’s 6 lusciously opaque colours are available at RM 39, a quarter of the price of some of the most sought-after liquid or matte lipsticks in the market. With a strong start and genuinely great products, formulated to suit all skin colours and types and be cruelty-free, we’re excited to see how Amoura plans to expand after this, hopefully with a broader and more diverse range of colours to give even higher-end brands stiff competition.

Let’s take a look at their current six colour options.


Amoura Matte Lip Cream in Naturally Nude

A pink nude colour perfect for wearing daily but still making an impression, Naturally Nude is a great dupe for lippies like Kat Von D’s Everlasting Liquid Lipstick in Noble.


Amoura Matte Lip Cream in Brown Fox

An opaque chocolatey brown which is the perfect twinsie to Kylie Jenner’s True Brown K.


Amoura Matte Lip Cream in Mulberry

Mulberry, one of Amoura’s bestsellers, is a cool-toned, sweet pink – a pretty nice dupe for Jeffree Starr’s Baby Spice in the Lip Ammunition range.


Amoura Matte Lip Cream in Coralista

Coralista is a pretty, peachy-pink coral, the perfect dupe for Kat Von D’s Everlasting Liquid Lipstick in Beloved.


Amoura Matte Lip Cream in Dusty Rose

While we’re on the subject of Kat Von D’s liquid lippies, why not try Dusty Rose as a dupe for the chestnut brown bestseller Lolita, or as a twin to Kylie Lip Kit’s Dolce K?


Amoura Matte Lip Cream in Red Velvet

Of course, no lipstick range can be considered complete without a classic red as bright, timeless pop of colour, and we think Red Velvet is quite close to the vivid oomph of M.A.C.’s warm-toned MAC RED shade.